“How to do your own PR. Get your business on TV, print, online, radio & podcasts.” After completing the In The Media PR website, we were ask to build their new PR course website, educating small businesses on how to run their own PR. As this was a completely new concept and business we delved deep into the target demographic and ideal client for this course. Understanding the price point, the user, and the business it would be used for, gave as the starting point for our strategy in designing and building the flow of the site. This website was then integrated with Thinkific, their course provider, payment gateway and database platform.